Block

youmightfindyourself: bible status.

Fri, 20 Nov 2009 15:07:20 +0800

youmightfindyourself:

bible status.

carolynannahall: We start training the creatives very young...

Fri, 20 Nov 2009 09:28:57 +0800

carolynannahall:

We start training the creatives very young here at Block

Mark Braddock & Carolyn Hall launch ‘Chatterblock’ at Block

Tue, 10 Nov 2009 10:33:08 +0800

carolynannahall:

So here is my VERY EXCITING news. We have been working on this project for the last 3 months or so and today - we launched! I am so excited to be working with my Block buddies.

* * * * * * *

PERTH: Two of Perth’s most respected marketing and communication executives, Mark Braddock and Carolyn Hall, have formed ChatterBlock, a division of brand management agency Block that specializes solely in digital and social media strategy.

ChatterBlock now sits alongside Block’s existing divisions: Block Consulting, Block Branding and Block Imagining.

“Many marketing executives are curious about using social media to reach their consumers but they have no idea where to begin. At ChatterBlock, we hope to play a leading role in helping companies implement digital and social media strategies,” says Mark Braddock, Creative Director and Co-founder at Block.

“One-on-one conversations with people have always been the holy grail of marketing communications, but until now they have always eluded us,” says Hall, explaining her decision to join ChatterBlock at Block.

“With the rise of digital media, this holy grail is within our grasp. We can now communicate directly with people without always needing costly, drawn-out product development cycles and focus groups. We can take a product or idea directly to the brand’s audience and they can tell us if they like it and would buy it. This is a radical shift for all business owners, big and small,” says Hall.

ChatterBlock will work with clients to show them how, when using digital media, it’s all about integration with their existing communication campaigns. It’s not about technology, but a way to grow closer to their existing customers as well as access new audiences far more effectively than mainstream media channels sometimes allow.

Braddock brings a wealth of experience to ChatterBlock having worked at The Martin Agency and Ogilvy in the United States and Smarts Advertising in the UK before returning to Perth in 2002. He formed Block with co-founder and Managing Director Tanya Sim in 2002.

Carolyn Hall brings 22 years of experience to ChatterBlock as former Senior Vice President for McCann World Group in New York, the largest marketing communications organization in the world. At ChatterBlock, she will also continue at the helm of brand consultancy, City Hall.

“We’re excited about collaborating with Carolyn because she’s passionate about all things digital, and offers a unique perspective as a result of her mixed background as a marketing and advertising executive. She already authors several blogs, and her website SmallNotes has been hugely popular, making her a bona fide digital expert,” says Braddock.

In 2006, Hall returned to Perth from the United States as Brand & Communications Director of the Royal Automobile Club (RAC), which became the top-ranking brand in the Annual WA Business News branding survey for two years running under her leadership.

Block’s decision to launch ChatterBlock heralds a major shift in the WA advertising industry, which is making way for niche, specialist players like ChatterBlock in addition to the large agencies that have traditionally dominated the landscape.

One space or two spaces

Fri, 06 Nov 2009 10:45:55 +0800

No, no, no! You guys are SO wrong. It is people like you who make designers’ lives hell when they have to set long copy supplied by the client. One space only, ever, unless you are typing on a typewriter (and then only if it is pre-IBM golfball).

And, Carolyn, an ellipses only has three dots (…) - EVER …

Here endth my rant.

carolynannahall:

I am totally on TEAM TWO SPACE.

georgiegirlnyc:

Today a post about how many spaces are meant to be put after a full stop went around the internets. Apparently, the rule is that only one space is needed. This goes against everything I was taught. Boo hiss!

Am I the only one who is now totally paranoid about how many spaces I put after my full stop (or I think maybe Americans say ‘period’)?

I’m still going to go with two spaces and call my writing vintage :-)

"The people who run agencies tend to be of an older vintage - to put it politely,” said..."

Thu, 05 Nov 2009 17:42:52 +0800

““The people who run agencies tend to be of an older vintage - to put it politely,” said Sorrell. “They tend to be resistant to change and want to spend the last three to four years of their careers travelling around the world rather than dealing with fundamental strategic issues on a daily basis.””

un: kindacarsick: I went as Low Resolution for Halloween. The...

Tue, 03 Nov 2009 17:21:18 +0800

un:

kindacarsick:

I went as Low Resolution for Halloween.
The shirt took forever to paint, and my face only took slightly forever.

haha! winz the internet-tubez!

carolynannahall: Nothing thrills me more than an 80 page...

Tue, 03 Nov 2009 17:20:14 +0800

carolynannahall:

Nothing thrills me more than an 80 page presentation that only has pictures! Seriously.

Block circa Oct 2009 (ex Kylie). We’ll miss you Oscar.

Wed, 28 Oct 2009 17:52:15 +0800

Block circa Oct 2009 (ex Kylie). We’ll miss you Oscar.

Like bacon. Like a good mo. Eat breakfast at MYO and support...

Tue, 27 Oct 2009 11:02:00 +0800

Like bacon. Like a good mo. Eat breakfast at MYO and support Movember this November.

Snippets #3 is out now - please enjoy these tasty branding...

Tue, 20 Oct 2009 12:17:59 +0800

Snippets #3 is out now - please enjoy these tasty branding morsels.

It might be a big call to make so early on, but this has to be a...

Tue, 29 Sep 2009 14:30:59 +0800

It might be a big call to make so early on, but this has to be a contender for the worst ad of the century.

mysmallnotes: MERCHANTS OF FANCY Flying trapeze artists, a...

Tue, 29 Sep 2009 13:01:34 +0800

mysmallnotes:

MERCHANTS OF FANCY

Flying trapeze artists, a dervish-like shot-putter, and tea-cup-pollinating bees act as tour guides in a virtual amble through DISTRACTED: Merchants of Fancy, Perth’s preeminent curiosity shop.

It’s an alluring dance to get you to visit in person. When you do, you’ll get lost perusing French cutlery, Lomo cameras, and BedHead pajamas.

Extract yourself in time to stop by the Haircut shop where the stylists will make you feel polished without using your head as their own personal canvas. See Connie “The Ripper” Burt, their efficient waxing specialist, for a different sort of maintence.

Refresh at the Coffee shop, with sustainably-grown Fiori coffee, an ever-evolving menu of delicacies, and rich treats by neighborhood bakers. Or contemplate works by local artists in their gallery.

Make sure to mark your calendar for the first of every month, when they host their Distracted Manual Arts Academy, a workshop with instructors from a roster of respected local artisans.

Window poster we’ve done for MYO (myo.net.au). They are...

Tue, 22 Sep 2009 14:40:14 +0800

Window poster we’ve done for MYO (myo.net.au). They are now selling (grown-up) burgers.

We’ve started to have some fun with posters in the windows...

Tue, 22 Sep 2009 14:36:55 +0800

We’ve started to have some fun with posters in the windows of MYO stores. MYO (myo.net.au) is a chain of sandwich outlets we work with. (This one is an Australian political in-joke about the Liberal Party leadership)

A very nice project we have just finished. More can be seen...

Tue, 08 Sep 2009 17:35:34 +0800

A very nice project we have just finished. More can be seen here.

(via youmightfindyourself)

Mon, 07 Sep 2009 15:58:35 +0800

(via youmightfindyourself)

Love the Dead Kennedys.

Mon, 31 Aug 2009 11:37:50 +0800

Love the Dead Kennedys.

Tumblr shrunk our posters

Thu, 27 Aug 2009 16:42:04 +0800

But the Hall lady (@carolynannahall) has put some big ones up at

http://carolynannahall.com/-1.jpg
http://carolynannahall.com/-2.jpg
http://carolynannahall.com/-3.jpg
http://carolynannahall.com/-4.jpg
http://carolynannahall.com/-5.jpg
http://carolynannahall.com/-6.jpg
http://carolynannahall.com/-7.jpg

Second of two poster series we have just finished for a...

Thu, 27 Aug 2009 16:33:57 +0800

Second of two poster series we have just finished for a production house. 3of3.

Second of two poster series we have just finished for a...

Thu, 27 Aug 2009 16:33:10 +0800

Second of two poster series we have just finished for a production house. 1of3.